Corporate design is the key point of any business communication
Mecasem Group enters in the digital age with a new visual identity
Interview International designs a custom logo in the spirit of the times
Based in Ostwald, north-east of Strasbourg, the Mecasem Group works for the aerospace, automotive and other high-tech industries. In order to combine the evolution of the digital age with a contemporary appearance, the management entrusted us with the development of a new corporate design.
Corporate design creates cohesion and recognition for the entire group
It is estimated that 1 million of sensory impressions are invading each second. In order to avoid that the consumer gets lost in this universe, a strong and unique visual identity for each brand acts as a fixed pole around which all communication measures emanate. In the case of the Mecasem Group, the strong symbol is a triangle. The logo, consisting of seven triangles, symbolizes the “digital connection” of all subsidiaries, which are distinguished by a range of colors. In addition to technical documentation, brochures and PowerPoint presentations, Interview International has designed and implemented various e-mail marketing campaigns (newsletter and emailing).