Marketing for the construction industry is our job for many years
Edgetech Super Spacer®, warm edge spacer
Technical advertising and press relations at the service of a pioneer
The metal spacers that were used in the double or triple glazing had weak points in energy, because they lost a lot of the glass’s insulating effect. In winter, they drove the heat outside and in summer, the heat inwards. It was therefore time to find a solution to avoid these unnecessary thermal bridges.
Our customer Edgetech is one of the pioneers of this young technology called “warm edge spacer” since 1989 with its Super Spacer® range. Interview International develops all the communication on the European market, the media planning, the public relations, the advertising campaigns as well as the brochures of this revolutionary product for the energy saving whose European headquarters are located near Düsseldorf.
Live communication is our key to a successful BtoB communication
This includes eye-catching appearances at trade shows, events and press releases before, during and after the show. We have a large European press network as well as regular contacts with the editors and the director of advertising for international magazines and websites that target architects, manufacturers of facades, metal constructions, of windows and glass structures … We evaluate the success of our work with the press through daily analysis of our press coverage.